‘Better Starts now’ Is the simple belief that, no matter who you are and what you do, it is always possible to make something better — and now is the time to start doing it. We are people who see the world as a work in progress. A place to be improved. A place where time is measured not in seconds but in steps forward. It is with this in mind, that we strive to create timepiece technologies that help bring something “Better” to people’s lives. This year, Citizen celebrates its 100th year anniversary. The brand is at the forefront of innovation and precision with technologies such as the revolutionary Eco-Drive – light powered timepieces, the proprietary Super Titanium technology and the high tech Promaster sports range including Divers, Radio Controlled , Bluetooth and Mountain Climbing timepieces.